Yang Yang CEO

Yang Yang CEO

Born and raised in Beijing, Dese Enterprise CEO Yang Yang, now 37, has countless years of experience internationally and domestic that have helped to contribute to her current success. Having obtained her undergraduate degree from Beijing University, she went on to complete her masters in Business/Marketing from top rated UK university, Cambridge. Fast forward a few years, amongst relocating to Los Angeles, Yang began her online empire with humble beginnings on eBay in 2004. What began as a one-woman show, (she learned all aspects of running a business; from photography, and marketing, to customer service and shipping), has grown into Dese Enterprise, which is comprised of: AMIClubwear.com, Pinkbasis.com, and Cuteshoesforsale.com. With the growth of her business, now employing 80, Yang maintains the young spirit of when she first began, still having her hand in all aspects of the company. No job is too small! In addition, she has added designer to her credentials, offering AMIClubwear brand swimwear, shoes, and apparel. Yang wishes to continue balancing her online businesses, whilst being a full-time mom.

She currently resides in Glendora, CA with her husband and two children.

Understanding Cost Per Acquisition

Yang Yang, 29, is the founder and CEO of AMIclubwear.com, with $40 million in yearly gross profit and 1.4 million unique visitors per month. The key to her success is cost per acquisition(CPA)—how much you spend to bring in each new customer. Yang doesn't waste a penny on advertising or marketing until she's calculated CPA.

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Yang Breaks New Ground with the 1st Ever AMIClubwear Commercial

With Yang Yang at the helm, AMIClubwear is seeing a lot of firsts for the 2nd quarter of 2012. Fresh from launching the 1st ever online magazine as an online retailer, it seems that Yang Yang is once again testing new waters, because AMIClubwear is seeking to make its presence felt across channels. This time around Yang Yang seeks to reach potential customers through television; and her first foray results in a commercial shoot that reflects the vibrant and youthful image of AMIClubwear

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